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VideoSkills - 3rd Edition - NON-MEMBERS RATE
  The Core Competencies of Videography
Author: Institute of Videography
Price: £49.95 (GBP)
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Key Features

  • The book that tells you everything that the IOV thinks you should know in order to call yourself a 'Professional Videographer'!
  • The Study Material for the proposed Associate Level Membership of the IOV. 
  • The core skills of Cameracraft, Lighting, Audio, Post Production and Business & Legal
  • Companion to the VideoSkills website - www.videoskills.net

When a member first joins the IOV they generally start as an ‘Ordinary Member’. Whilst Ordinary Members enjoy almost all the benefits of IOV membership, our Code of Practice prohibits them from using the IOV logo within their marketing activities. They are also prohibited from making any statement which might infer they have gained accreditation from the IOV. The IOV logo and ‘Institute of Videography’ are registered collective Trade Marks of the IOV. Considerable time and effort is spent protecting them from misuse.

There are two levels of accreditation within the IOV. Firstly, members must attain Associate Membership by demonstrating their understanding of the Core Competencies of Videography. This will be an online multiple-choice exam based on the contents of this book and the supporting study information contained on the VideoSkills website (www.videoskills.net - to be launched Feb 2009). Whilst the study material is freely available to every registered visitor to this website, the online exam is only available to IOV members. More details on the exam process, and how to become an IOV member, will be available from this website when it is launched.

Associate Members will be allowed to use the IOV logo on their publicity material subject to certain limitations. Once Associate Membership has been awarded, applicants can then progress to full accreditation. This is based on the submission of video content according to set criteria, which is then viewed by the IOV’s Assessment Panel who prepare a report highlighting the production’s strengths and weaknesses. If the submission reaches the pass mark, full accreditation is awarded.

The benefit of full accreditation is that, in addition to being able to use the IOV’s logo in marketing material, accredited members are listed by the IOV on its ‘Find a Videographer’ website (www.find-a-videographer.com), and also in printed form, for the benefit of those looking to employ the services of a videographer.

History of the Core Competencies of Videography
‘VideoSkills - The Core Competencies of Videography’ has been published to aid videographers who would like to work towards IOV accreditation. Additionally, it provides a valuable tool for those who wish to benchmark their knowledge against others working in the industry - and it serves as training material for those teaching a foundation in professional videography.

The first stage of this long-term project was for the IOV to establish exactly what knowledge it considered a videographer should have in order to call themselves ‘professional’. It was not to define advanced or specialist skills, but to list and explain those skills and items of knowledge that every general practice videographer should know. In March 2007 the IOV set up a working party comprising thirty of its members, assessment officers, executive committee members, and its administration team to draw up the first draft of this document. Whilst the working party considered this initial draft to contain the core competencies of videography, the IOV continues to solicit feedback and comment from a wide section of the videography community.

It is envisaged that this book will be updated from edition to edition, but in the meantime the VideoSkills website will be constantly maintained and updated with the latest information and study material. You should therefore not rely solely on this book if you are studying for IOV Associate Membership - but rather use it as a study guide in association with the content of the website.

The contents of this book are relevant to anyone involved in videography and those creating video content. Even though the aim is to outline the skills and knowledge of the professional videographer, we also believe that anyone who has an interest or desire to learn more about the craft of videography will find this book to be an extremely useful reference.

The study material covers the four main areas of craft knowledge, namely; Cameracraft, Lighting, Audio and Post Production. It employs common terminology used in the industry, accompanied by illustrations where the topic lends itself to a visual explanation. The Core Competencies also contains a section on the Business & Legal aspects of videography. This section includes a mixture of the internal rules and regulations pertaining to IOV membership and the general legal and business issues that the IOV believes are central to being a professional videographer.

Whilst the IOV understands that there are regional and national variances in legal and regulatory requirements, the core knowledge in this book provides guidance on ‘good practice’ which will be of use to videographers wherever they trade. In addition, the website and exam process has been developed to reflect these regional and national requirements and regulations.

Author Information
The main authors of this book are Kevin Cook F.Inst.V., Chris Waterlow F.Inst.V., Phil Janvier M.M.Inst.V. and Martin Baker. In addition the following list comprises IOV members who volunteered their time and expertise during the development of the first draft of this publication: -

Rowland Barker F.Inst.V.
John Bell
David Blundell F.Inst.V.
Quentin Budworth M.M.Inst.V.
Johnny B
Zulqar Cheema M.M.Inst.V.
Matt Davis M.M.Inst.V.
Paul French
Gillian Gee M.M.Inst.V.
David Haynes F.Inst.V.
Peter Hinkson M.M.Inst.V.
Momin Javaid
Ron Lee F.Inst.V.
Stuart Little M.M.Inst.V.
James Lundy M.M.Inst.V.
Ken Neil F.Inst.V.
Jim Panks M.M.Inst.V.
Gillian Perry M.M.Inst.V.
Brian Rae M.M.Inst.V.
Colin Riddle M.M.Inst.V.
Paul Russell F.Inst.V.
James Smith M.M.Inst.V.
Mike Wells M.M.Inst.V.
Mike West M.M.Inst.V.
David Wilford M.M.Inst.V.
Paul Wright